A LITTLE ABOUT ME

Amanda SoutherlandAMANDA SOUTHERLAND · FORT WORTH, TX

Designing the space
between walking in
and saying yes.

I believe a great retail space does more than display products. It helps people find their way.

Design has always come naturally to me — long before it was my job, I was rearranging rooms to tell a story. My career in retail, marketing and business administration led me to start my own residential and commercial cleaning business. Walking through so many different homes brought me right back to my love of interiors.

I earned certifications in Home Staging and Interior Decorating from QC Design School and took on freelance design projects. After seven years, I sold the business and moved to Texas, where I became a store manager at Kirkland’s and discovered visual merchandising — window displays, product stories and store-wide displays that move product.

That creative freedom sent me back to school for my BFA in Interior Design at Rocky Mountain College of Art + Design. At Mattress Firm, it all came together: customer psychology, journey mapping and brand storytelling, translated into floor plans that help store teams guide guests.

I’ve now seen four of those plans approved and three executed. I’m looking to bring that blend of creativity and retail experience to a team where the physical space is central to the brand.

Let’s connect

EXPERIENCE & EDUCATION

A perspective
built on the floor.

Mattress Firm

Experience Specialist & Assistant Store Manager

2025–Present

Kirkland’s Home

Store Manager & Visual Experience Coordinator

2023–2025

Clean & Chic Interiors

Owner & Experience Designer

2016–2023

Rocky Mountain College of Art + Design

BFA Interior Design

Expected 2028

QC Design School

Interior Decorating · Home Staging

2020 · 2019