Amanda Southerland

SELECTED WORK / 2026

Designed for people.
Built for retail.

Four approved showroom plans. Three executed designs.
A considered approach to every step of the guest journey.

01 / MATTRESS FIRMBedford Outlet executed showroom floor planExecuted

Bedford Outlet

A clearer path to the right mattress.

Store 2063
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02 / MATTRESS FIRMColleyville executed showroom floor planExecuted

Colleyville

Less searching. More discovery.

Store 2035
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03 / MATTRESS FIRMHurst Pipeline executed showroom floor planExecuted

Hurst Pipeline

Making space for a premium experience.

Store 2055
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04 / MATTRESS FIRMPresidio Town Center approved showroom floor planApproved · Awaiting launch

Presidio Town Center

The next guest journey, on paper.

Store 2149
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Client: Mattress Firm · Internal dashboards and dollar amounts are withheld for confidentiality. Performance figures describe overall store results, not the isolated impact of a layout.