CASE STUDY 01 / MATTRESS FIRM
Bedford Outlet
A clearer path to the right mattress.
A full showroom redesign that brings product discovery, clearance shopping and the guest journey together.
- Location
- Bedford Outlet · Store 2063
- Scope
- 52 displayed mattresses
- Executed
- September 2026
- Status
- Executed
01 / DESIGN APPROACH
A journey with
intention.
Guests entering a large outlet showroom faced decision fatigue and inconsistent product discovery. I studied guest traffic patterns and product interactions, then redesigned product adjacencies, clearance zones and fixture placement to create a more intuitive journey across 52 displayed mattresses.
I designed the approved floor plan, brought key products into view at the entrance and redesigned the clearance and express-fixture areas. The layout was approved through the corporate process and executed in-store.
The clearance layout was executed. The separate Tempur-Pedic showroom proposal was not implemented due to flooring constraints.
02 / INTERACTIVE SHOWROOM
Walk the proposal.
3D proposal · Store 2063
Loading showroom…
03 / PERFORMANCE FOLLOW-UP
Design meets results.
Four weeks after execution · year over year
Source: Mattress Firm retail sales reporting, October 2026. Growth figures compare with the prior year; budget figures show weekly budget attainment. These reflect overall store performance, rather than the layout alone. Internal dashboards and dollar amounts are withheld.