CASE STUDY 02 / MATTRESS FIRM
Colleyville
Less searching. More discovery.
A suburban showroom with clear product zones and a simpler, guided comparison experience.
- Location
- Colleyville · Store 2035
- Scope
- 3,190 sq ft
- Executed
- October 16, 2026
- Status
- Executed
01 / DESIGN APPROACH
A journey with
intention.
Clear zoning from the entrance, a defined value zone and thoughtful product groupings help store teams guide guests through a simple comparison. The 36-mattress plan moved from approval on October 7 to execution on October 16, 2026.
03 / PERFORMANCE FOLLOW-UP
Design meets results.
First week after execution · year over year
+809 bpsConversion
+9.3%Average order value
+32.6%Dollars per visitor
104%Of weekly budget
Source: Mattress Firm retail sales reporting, October 2026. Growth figures compare with the prior year; budget figures show weekly budget attainment. These reflect overall store performance, rather than the layout alone. Internal dashboards and dollar amounts are withheld.