CASE STUDY 03 / MATTRESS FIRM
Hurst Pipeline
Making space for a premium experience.
A larger showroom reorganized around premium brand zones and an easier path through the floor.
- Location
- Hurst Pipeline · Store 2055
- Scope
- 3,754 sq ft
- Executed
- October 16, 2026
- Status
- Executed
01 / DESIGN APPROACH
A journey with
intention.
Premium products sit where guests naturally pause, while a visible value zone supports discovery without competing with the main journey. The plan was approved October 13 and executed October 16, 2026.
03 / PERFORMANCE FOLLOW-UP
Design meets results.
First week after execution · year over year
+84.9%Average order value
+69.5%Written sales
+53.6%Dollars per visitor
147%Of weekly budget
Source: Mattress Firm retail sales reporting, October 2026. Growth figures compare with the prior year; budget figures show weekly budget attainment. These reflect overall store performance, rather than the layout alone. Internal dashboards and dollar amounts are withheld.